YG Entertainment has recently opened an online store with eBay, the world’s largest online marketplace.
YG Entertainment revealed on June 7 that the company officially opened up a ‘YG Store’ on eBay, with hopes of reaching out to overseas fans who cannot access Korean internet shopping sites.
At the YG store (http://stores.ebay.com/ygentertainment), fans can find albums of Big Bang, Se7en and 2NE1, as well as fan goods like glow sticks, character pens, clothing and more.
With the new store, YG Entertainment plans to make Big Bang the first celebrities in Asia to open up a Celebrity Store on eBay, following other stars such as Lady GaGa, George Clooney and Stephen Colbert. Celebrity Store on eBay is a place for celebrities to auction off their belongings and donate the earnings to charity.
According to eBay Korea’s Na Young Ho, there are more than 10,000 K-Pop related items on sale on eBay, and with the opening of the YG Store, it is predicted that the amount of K-Pop goods sold will increase. “Internet users around the world will be able to experience various forms of hallyu culture through the store’s opening.”
YG Entertainment also added, “With the demands from overseas fans increasing, the YG Store will increase convenience of online purchases for those fans. After setting a reasonable price on these hallyu items, we believe that we’ll be able to contribute to value of the hallyu brand.”