Hyundai Card and YG, Korea’s leading entertainment management company, collaborated on the brand design book, “Branding BIGBANG,” a present to the BIGBANG fans worldwide.
The new brand design book visually expresses BIGBANG’s many identities. They are musicians. They are artists. The five members, who make an awesome group, are also individual icons. We hope to see BIGBANG’s name and brand image evolve in creative and exciting ways through this guidebook for the BIGBANG fans around the world.
We anticipate this project to open a new beginning for the brand of BIGBANG and their fans.