American hip hop musician Ludacris, who will be making his way to Korea for the very first time on September 19, has revealed that he’s been invited to visit and meet up with officials from YG Entertainment. Ludacris previously expressed his interest in the K-Pop market and praised YG Entertainment’s level of influence and musical power in an interview.
“The K-Pop wave is going global, and although it’s the handsome and beautiful looks of the stars as well as their impressive performance style that’s a part of it, it’s first and foremost the music. I think in that aspect, YG’s hip hop music is the best. The crossover that YG is attempting shows that they have the competitive power to advance onto the world stage. If the opportunity arises, I want to produce music with them,” Ludacris revealed.
Officials of the label thanked Ludacris as one of the most world renowned traditional hip hop musicians for taking interest in their music. Ludacris’s hopes of earning an opportunity to work with the label just might come true through this unique meeting between the two giants.
YG Entertainment has been taking steps towards marketing their music outside of Korea lately, especially with the establishment of “YGEX” with Avex Entertainment and working with Will.I.Am. Adding Ludacris to the list, this only means more exciting things to come for fans of the label!